different youngme moon summary

By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s, Editor's Picks: Science Fiction & Fantasy, Stories Read By Your Favorite Celebrities, What the Most Successful People Do Before Breakfast, The 80/20 Principle, Expanded and Updated, Discover Book Picks from the CEO of Penguin Random House US. At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and Innovation, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. Rate it * You Rated it * 0. Show more. They are reductive in the way that subway maps are reductive; the elimination of unnecessary information creates a kind of conceptual isolation that is functionally efficient to the extreme.”, “When I was in college, I remember reading a book by the Nobel Prize–winning physicist Richard Feynman, entitled Surely You’re Joking, Mr. Feynman! Different: Escaping the Competitive Herd by Youngme Moon. books. Share to Twitter … Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Discover similar books recommended by the world's most successful people in 2021. home. Publisher's Summary. What was interesting about the book was that it appeared to be nothing more than a compilation of rambling anecdotes—about his personal life, his teaching, his work. Buy Different By Youngme Moon. once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer. Bill Bryson’s A Walk in the Woods is one example. Different: Escaping the Competitive Herd. Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on… ― Youngme Moon, Different. Youngme’s first book, Different, was recently published by Crown Business/Random House. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity. Such is the case with Youngme Moon’s (aptly titled) book Different: Escaping the Competitive Herd. One of HBS’s most popular teachers, Dr. Skin in the Game Nassim Nicholas Taleb. Why? Meanwhile, it might not even occur to you to do the opposite—to double down on your strengths, further extending the distance between you and your competitors.”, “The truth of the matter is, true differentiation—sustainable differentiation—is rarely a function of well-roundedness; it is typically a function of lopsidedness. non-fiction. 1 likes. In today’s world. © Nathaniel Eliason, 2020 | You're looking great today | This site built on, Get My Searchable Collection of 200+ Book Notes, Get My Searchable Collection of 250+ Book Notes. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule. Covering ground similar to that in 12 Most Important Business Books like “Positioning” and “Blue Ocean Strategy” – though, as you’d expect, in a differentiated way – Youngme Moon’s “Different: Escaping the Competitive Herd” is one great read and one that can help you answer those questions for yourself. So when I finished the 750 page biography of Warren Buffet that I’d been reading for half a year, I bought it. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. The message of this book is HUGE! once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer. Buy Different By Youngme Moon. Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Some are even “hostile,” almost daring you to buy what they are selling. She has served as Chair and Senior Associate Dean for the MBA Programme and currently offers one of the most popular courses in the elective curriculum. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Stigmergy - Wikipedia 1. I also include new articles and book notes. Nassim Taleb is not polite. Different. Professor Moon received her Ph.D. from Stanford University. Why trying to be the best competing like crazy makes you mediocre. Author: Youngme Moon ISBN-13: 978-0307460868 ISBN-10: 030746086X . Most business books are written for easy digestion. science & nature. Dr. Moon’s research focuses on innovative consumer-marketing strategies, and her work has been published widely, including in Harvard Business Review. Sep 06, 2011 Below is a more detailed summary and assessment for Different that I wrote as part of a class assignment. But only in certain strategic ways. Why trying to be the best competing like crazy makes you mediocre. Discover similar books recommended by the world's most successful people in 2021. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? “Cereal is cereal because it happens to be food broken down into spoon-sized bits; if the pieces were any larger, we’d have to call them cookies. It was Different: Escaping the Competitive Herd by Youngme Moon. Some are even “hostile,” almost daring you to buy what they are selling. It’s even smaller than you think.”  These are players that strike a genuine chord with even the most jaded consumers. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. 0 likes. The more we learn about our competitors, through market data and analysis, the worse we feel the pressure to copy their moves. Alternatively, it is a symbol that resembles They are idiosyncratic. We are experiencing technical difficulties. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. If I had to make a prediction, I would say that the idea brands of tomorrow will be the ones that embrace this, even as they take that sharp left down that unpaved road.”, The 22 Immutable Laws of Marketing by Al Ries, Traction by Gabriel Weinberg and Justin Mares, Hello My Name is Awesome by Alexandra Watkins. The Case Centres bestselling authors 2019/20. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. Difference is a commitment to the unprecedented, which is another way of saying it is a commitment to letting go. Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Youngme Moon is the Donald K. David Professor of Business Administration at Harvard Business School.At HBS, Professor Moon has held numerous leadership positions, including Senior Associate Dean for the MBA Program, Senior Associate Dean for Strategy and Innovation, and has launched a number of strategic innovations such as the MBA FIELD curriculum, and the HBX Learning Platform. Using her original research on companies such as IKEA and Google, Youngme Moon will inspire you to be as counterintuitive as Different is--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Download File PDF Different Escaping The Competitive Herd Youngme Moon more about this breed's temperament and personality. Every few years a book through a combination of the authors unique voice, storytelling ability, wit, and insight simply breaks the mold. Free delivery in the UK Read more here. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. They are idiosyncratic. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Atomic … And once the pointer is created, it is only a matter of time before competitors herd in the direction of that pointer.”, “Another way to say this is to say that a competitive metric, any competitive metric, tends to bring out the herd in us. Tell readers what you thought by rating and reviewing this book. Donald K. David Professor of Business Administration. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Find many great new & used options and get the best deals for Different: Escaping the Competitive Herd by Youngme Moon. Please make sure to choose a rating. Because this is when it can require a category expert—a connoisseur—to negotiate the category with any kind of ease.”, “When a category has reached the point when it’s possible to make fun of the people who still believe in the differences across products, it has reached the point of what I refer to as heterogeneous homogeneity: The differences are there, but they are lost in a sea of sameness. This is as true for products and brands as it is for brain surgeons.”, “He began by programming each artificial bird to abide by three simple rules: (1) avoid crowding or colliding into nearby birds; (2) keep up with nearby birds (by flying at roughly the same heading and speed); and (3) drift in the direction of the average position of nearby birds.”, “And yet in too many cases, this is what business has been reduced to: the artful packaging of meaningless distinctions as true differentiation.”. Because intuitively you understand that excellence on any extreme almost always involves a trade-off.”, “Negative trade-offs are not only a marker of excellence, they are a marker of differentiation. I … with Google. An intimately drawn meditation on the concept of differentiation, Different has received generous reviews and is on pace to becoming a bestseller. Be Different (and better) to stand out and succeed. Simply go to your computer and compare AOL and Yahoo! Garrison's NCLEX Tutoring - YouTube The letter "A" in a dream can symbolize your desire for recognition and accomplishment as in getting an 'A' on a test, or being A number one. Why trying to be the best … competing like crazy … makes you mediocre. What all of these brands have in common is that they have been able to cultivate the most elusive of all customer segments: folks willing to be missionaries for their brand. Look here. In fact, almost every success story of the past two decades has been an exception to the rule. Click here to listen to a podcast based on these book notes. Harvard Business School professor Youngme Moon has emerged as one of the world’s compelling voices on the future of strategy, competition. In the cases I write, the objective is often different: It is to remystify the obvious, to make students uneasy with the things they assume to be true. ISBN-10: 0307460851 [(Different: Escaping the Competitive Herd )] [Author: Youngme Moon] [Sep-2011]: Youngme Moon: 8601407076067: Books - Amazon.ca Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Interested in Different by Youngme Moon? ISBN: 9780307460851. Instead of matching our competitors, we should do the opposite. But if you’re looking for a unique solution, the last thing you should do is ask for a vote.”, “A funny thing happens the minute you begin to capture comparative differences on paper: There is a natural inclination for folks in the comparative set to focus on eliminating those differences, rather than accentuating them.”, “My guess is that you’d feel pressure to address the “vulnerabilities” in your brand. Thank you! Check out this great listen on Audible.ca. At HBS, she teaches the Consumer Marketing elective in the MBA program, one of the most sought-after courses in the School’s curriculum. Different provides a highly original perspective on what it means to offer something that is meaningfully different in a manner that is both fundamental and comprehensive. technology. Tim Peter is the founder and president of Tim Peter & Associates. Youngme Moon of the Harvard Business School collaborated with XPLANE to create this video introducing her new book, DIFFERENT, an intimately drawn meditation on… Youngme Moon is the Donald K. David Professor of Business Administra-tion in the General Management unit at the Harvard Business School. Available in used condition with free delivery in the UK. Or, to put it more forcefully, our competitive competence is killing us.” She decries this “competitive herding,” in which companies rigorously and slavishly analyze their competitors to determine their next product … Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity. … Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Meditations Marcus Aurelius . book review books different book review different: escaping the competitive herd differentiation youngme … book reviews, books, Different: Escaping the Competitive Herd, Youngme Moon, different book review. Free shipping for many products! The minute we choose to measure something, we are essentially choosing to aspire to it. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Porsche does not make cheap cars. book reviews, books, Different: Escaping the Competitive Herd, Youngme Moon, different book review. Summary. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Break free of the world ’ s most popular teachers, Dr example. 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